PAID SOCIAL
Facebook, Instagram, TikTok, Snapchat
Paid Social Strategy
We leave no stone unturned when devising your paid social strategy, where every decision will be fuelled by data. We work with you to understand who your customers are, what interests they have, what their motivations are, and where and when they are engaging.
Targeting Audience Segmentation
Audience demographics, interests, passion points and behaviours differ enormously from one social media channel to the next. We understand these nuances and are able to devise the right audience to fit your campaign, to ensure that we reach the right customers to drive results for your business, every time.
We’ll work hard to ensure your Facebook campaigns are highly efficient and cost-effective. With highly advanced targeting options, we’ll drive acquisitions down the funnel at a lower CPC than traditional paid search.
We’ll elevate your brand visuals to be more engaging and highly creative, sparking intrigue and action. You need Instagram to deliver brand awareness and revenue, as its fast becoming the more trusted paid social channel.
We know you have a challenge to get Twitter advertising to work, but there is the opportunity to leverage vocal audiences through promoted tweets to generate great reach. Don’t worry, we’ll show you how.
Strategic Leadership
Experienced Experts
Our senior paid social team have extensive experience that spans decades of delivering high performing paid social marketing camapigns. Both nationally and internationally.
12 Month Roadmap
We'll be charting the path ahead, mapping out month by month what the year ahead will look like. We take you from where you are today, to where you want to be in 12 months time, forecasting out how we're going to take you there.
Test and Learn
Paid social optimisation is best achieved through an aggressive paid and learn approach. We'll be constantly testing, analysing, and retesting.
Information Transparency
Direct Access
All paid social clients have direct access to our senior experts, on the phone, via emails, on Teams or Slack chats.
Regular Reporting
We deliver weekly, bi-weekly and monthly reporting, on our bespoke reporting platform 'Fathom' highlighting insights, and providing proactive strategic recommendations.
Task Management
All our team and client tasks are aligned in one effective project management platform that you can access 24/7 to see where we're at with things. Nothing gets lost.